BRAND FOSTERING
FULL-SERVICE GLOBAL OFFERING
BRAND FOSTERING IS OUR FULL SERVICE OFFERING, WHERE WE TAKE COMPLETE RESPONSIBILITY FOR ALL ASPECTS OF THE MANAGEMENT AND GROWTH OF A BRAND.
WHEN WE FOSTER YOUR BRAND WE TREAT IT AS OUR OWN
WE FOCUS ON GROWING YOUR BRAND BY SIMPLIFYING COMPLEX BRAND PROCESSES AND PROVIDING A CONSISTENT, COMPREHENSIVE AND PROFESSIONAL SERVICE THROUGH A SINGLE POINT OF CONTACT.
We’ll deploy the exact expertise you need to accomplish the purpose of your brand whilst defending it’s equity and keeping income within your business.
Get in touchBENEFITS OF
BRAND FOSTERING
Who are you
Benefits
- Profitability of brand driven by your account manager
- No need for additional headcount or bricks & mortar
- All aspects of brand managed under one roof
- Rejuvenate brands
- Increased sales & profit from non-core brands
- Potential of entire portfolio maximised
- Brand conflict outsourced
- Profitability of outsourced brand driven by your account manager
- Equity retained instead of divesting to competitor
- Renewed focus and extended brand life cycle
- New listings and retained retailer listings
- Revised increased market brand share
- Access to network of international distributors
- Reach to new white space markets
- Understanding of local markets, cultures, regulations & customs
- All countries managed by your account manager
- Analyse market opportunities for NPD
- Effective strategy & launch plan created
- NPD launch managed by your account manager
CHALLENGES FACED BY BRAND OWNERS AND WHY BRAND FOSTERING IS THE SOLUTION:
Challenge
BRAND A (Value £x)
• Loss of focus
• Pulling revenue to support other brands
• No advertising support
• Declining market share
• Tired looking brand
OUTCOME
• Rapid retail delisting
• Lost consumers
• Brand equity diminished
• Brand taken off market
• Loss of total income generation
Solution
BRAND A (Value £x+++)
• Renewed focus & extended brand life cycle
• Revised increased market brand share
• New listings & retained retailer listings
• Renewed communication support
• Value creation in brand
• Keeping other competitors away
• Driving revenue bottom line
Challenge faced by today’s brand owners and why Brand Fostering is the solution. 2
Challenge
2 BRAND A (Value £x)
• Loss of focus
• Pulling revenue to support other brands
• No advertising support
• Declining market share
• Tired looking brand
OUTCOME
• Rapid retail delisting
• Lost consumers
• Brand equity diminished
• Brand taken off market
• Loss of total income generation
Solution
2 BRAND A (Value £x+++)
• Renewed focus & extended brand life cycle
• Revised increased market brand share
• New listings & retained retailer listings
• Renewed communication support
• Value creation in brand
• Keeping other competitors away
• Driving revenue bottom line
Challenge faced by today’s brand owners and why Brand Fostering is the solution. 3
Challenge
3 BRAND A (Value £x)
• Loss of focus
• Pulling revenue to support other brands
• No advertising support
• Declining market share
• Tired looking brand
OUTCOME
• Rapid retail delisting
• Lost consumers
• Brand equity diminished
• Brand taken off market
• Loss of total income generation
Solution
3 BRAND A (Value £x+++)
• Renewed focus & extended brand life cycle
• Revised increased market brand share
• New listings & retained retailer listings
• Renewed communication support
• Value creation in brand
• Keeping other competitors away
• Driving revenue bottom line